Avmor Group, an ECO strategy that leads to green.

Dascal is proud of its ongoing association with Avmor, an industry leader in professional cleaning products. Our strategy has been to position Avmor as a Canadian leader in the manufacture and distribution of environmentally responsible cleaning products and customized green sanitation programs. We turned our focus to driving home the message that "green" cleaning is a concept whose time has come. As a result, many in the foodservice, educational, healthcare and property management industries have made the switch to Avmor's Ecologo-certified cleaning products. The campaign integrated innovative business-to-business sales and marketing vehicles, including the positioning and creation of www.avmorgreen.com, a micro-website dedicated to sustainable cleaning solutions, as well as the development of branded detail aids, sales presentations and industry-wide webinars. Dascal created the nomenclature for Avmor's environmentally friendly product line Eco-Pure, designing its corporate logo, packaging and labeling. In solidifying our relationship with Avmor, Dascal has helped catapult Eco-Pure onto the stage of reputable, enviro-safe products that are the sustainable choice.