Dascal is proud of its ongoing association with Avmor, an industry leader in professional cleaning products. Our strategy has been to position Avmor as a Canadian leader in the manufacture and distribution of environmentally responsible cleaning products and customized green sanitation programs. We turned our focus to driving home the message that “green” cleaning is a concept whose time has come. As a result, many in the foodservice, educational, healthcare and property management industries have made the switch to Avmor’s Ecologo-certified cleaning products. The campaign integrated innovative business-to-business sales and marketing vehicles, including the positioning and creation of www.avmorgreen.com, a micro-website dedicated to sustainable cleaning solutions, as well as the development of branded detail aids, sales presentations and industry-wide webinars. Dascal created the nomenclature for Avmor’s environmentally friendly product line Eco-Pure, designing its corporate logo, packaging and labeling. In solidifying our relationship with Avmor, Dascal has helped catapult Eco-Pure onto the stage of reputable, enviro-safe products that are the sustainable choice.